It is not a paradox if you visualise that people nowadays set certain goals and most of them aim at having more money. Given that it is this generation that benefits from the great technology boom but has not lived the time before it, meaning hard work for minimal outcome, it is logical that they sacrifice time in order to get better results. Results that have to do with an image. You want to show people your accomplishments. Since the phenomenon of "social classes" was more evident before, we cannot understand this tendency and call it a paradox by thinking of humanity as a whole. The rich wanted to stay rich, and the poorer aimed at becoming richer. The result from both is showing off. They try to illustrate something that might not exist. By creating this "contest" people have aimed their lives not towards earning more or better products to help themselves and their family, but to show off that they have more than the others, in a desperate try to look superior. That causes a drop in ethics and emotion, not only towards the loved ones, but also everyone else they interract with. This expands on the concept of different, but it is already a well-known fact which we'd rather not elaborate upon.
This is also seen in the field of science. The goal of most scientists is not to make progress in a field, in order to help humanity by making lives easier, prolonging them or entertaining them. Rather it is aimed at recognition and praise. Those of course do not apply to all, just like the paragraph above. But if it applies to most or at least a great percentage, something went wrong, somewhere we made a wrong turn.
I'd like to quote something that I found interesting.