Pocky

As a non Smite player, I have to ask, is thirty dollars really worth it? You could probably buy an entirely new game with that amount of money.

(Actually, I did play Smite a long time ago, and didn't really see any reason to unlock all of the characters, but it might be different now.)

As a Smite player who's played since beta, here's what I'd say. Play the game for a while and make sure you like it. If you expect that it'll be a game you'll play for a long time (around 2 or 3 years and counting, in my case) then yes, the god pack is most definitely worth it. As others have said, it's basically like the investment of buying a 30 dollar game. All of the gods are fun to play, and I'm tempted to say it'd be nearly impossible to own them all...

at once without buying the god pack due to how quickly Hi Rez releases new gods. Basically, if you expect that you'll be playing the game for a while to come and have the money, go for it. It's a phenomenal deal, and I definitely haven't ever regretted it.